Writing
Case studies
What actually changed for agencies after the systems went in.
How We Built a Client Reporting Dashboard
A paid media agency managing 30+ accounts had no single view connecting Google Ads, LSA, and AI-scored leads. Here's how we built a custom client reporting dashboard to replace manual data reconciliation.
AI Account Management Tools to Scale Marketing Agencies
Stop wasting hours on manual admin. AI account management tools automate QA, updates, and summaries so your agency can scale client capacity without hiring.
How We Automate Lead Reporting to Increase Agency Capacity
See how AI Ops reconciles Google LSA and call-tracking data, eliminates manual reporting work, and helps agencies serve more clients without hiring. All by automating lead reporting.
Automate Lead Reporting for LSA Law Firm Leads
A lead gen agency reconciled LSA and call tracking data to automate lead reporting.
Campaign Analytics Outsourcing: 25% Churn Reduction
Lead gen agency losing clients due to slow, unreliable reporting. Here's how campaign analytics outsourcing cut churn 25% and doubled revenue per employee.
Outsource Marketing Analytics: Scaling Beyond Google Sheets
A performance agency's lead database hit 55,000 rows and broke. Here's how Matz Analytics built a hybrid BigQuery system that kept automations firing and data reliable.
Custom Client Reporting Dashboards: How We Fixed a Broken Pipeline
A marketing agency's reporting dashboard lost client trust due to broken data connections. Here's how we rebuilt it with a centralized data pipeline.
White Label Looker Studio Rebuild for a Marketing Agency
A marketing agency's white label Looker Studio dashboard was broken. We rebuilt it with a centralized data layer, unified five disconnected sources, and eliminated manual reconciliation.
Outsource Marketing Analytics for Google Ads Lead Scoring
A performance agency couldn't verify which Google Ads leads were actually qualified. Here's how they outsourced marketing analytics for real-time lead scoring and attribution.
Client Reporting Automation for a SaaS Marketing Agency
A SaaS marketing agency spent 40+ hours monthly on manual reporting. Here's how Matz Analytics built unified client reporting automation across six data sources.
Full-Funnel Agency Client Dashboard for Lead Gen
A lead gen agency couldn't prove their work. We built a custom agency client dashboard that revealed the real bottleneck—and retained a client.
Automate Lead Reporting for a Lead Gen Agency
A lead gen agency spent hours manually reconciling Google Ads and LSA data. See how Matz Analytics automated lead reporting and built performance alerts.
Automate Lead Reporting: Attribution Fix for Lead Gen Agency
A lead gen agency lost 20-100 leads per client to attribution gaps. Here's how we automated lead reporting and recovered invisible conversions.
Agency Client Dashboard Built for a 100+ Client Lead Gen Agency
A lead gen agency's manual reporting created a data breach across 100+ clients. Here's how we built secure, isolated client dashboards that scale without manual intervention.
How We Automated Lead Reporting for a Lead Gen Agency
A lead gen agency lost hours every month to manual lead data entry between disconnected systems. We built a custom email parser pipeline that automated the entire reporting cycle without requiring any changes to their client's software.
Account-Level Reporting for a Lead Gen Agency
A lead gen agency lost visibility after handoff. We built account-level reporting that connected CRM data to closed cases and revenue, eliminating client disputes.
Growing a Marketing Agency with Marketing Analytics Services
Here's how Matz Analytics helped grow a lead gen agency with their marketing analytics services.
We Built Our Own Client Dashboard Software. Here Is Why Nothing Else Was Good Enough.
Every major client dashboard software had the same gaps. So we built our own, exclusively for Matz Analytics clients. Here is what it does that nothing else could.
How We Built a Client Reporting Automation System for a Lead Gen Agency (and Saved 40+ Hours a Month)
A lead generation agency was spending 40+ hours a month on manual data work. Here's how Matz Analytics used client reporting automation to give that time back.
4 Ways AI Enhances Analytics for Agencies in 2026
Discover how AI transforms marketing analytics for marketing agencies in 2026. Learn four ways AI enhances efficiency and insights in analytics for agencies today.
Analytics for Agencies: How We Helped a B2B Marketing Agency Save 20 Hours a Month with Automated Reporting
Discover how analytics for agencies can save you 20 hours monthly. Learn how our automated reporting transformed a B2B marketing agency.
How a Marketing Agency Fixed Marketing Attribution and Scaled 7.49x Year Over Year
See how a marketing agency fixed broken attribution, cleaned messy data, automated reporting, and scaled 7.49x in one year using a custom-built Client Data OS.
How Private Mortgage Leads Automated Marketing Reporting and Fixed Messy Data
See how Private Mortgage Leads cleaned messy marketing data, automated reporting, and built real time attribution across 50 clients. Learn how a Client Data OS can help your agency do the same.
How a Marketing Dashboard Helped Sign Two New Clients in the First Month
Maverick Business Solutions needed a clearer way to view performance across multiple clients. By building a custom marketing dashboard that combined P&L, marketing data, and social insights into one automated system, they gained clear reporting and signed two new clients in their first month using it.
White Label Looker Studio Dashboard for Agencies: A Done-For-You Case Study
See exactly how we built a 7-page white-labeled Looker Studio dashboard for a real marketing agency, and how we manage it for them every month, completely done-for-you.
Performance Data Analytics: Increasing Sales Through Optimization
In the pursuit of bolstering sales and refining marketing strategies for Anderson General, Matz Analytics implemented on an in-depth performance analysis spanning July to September 2023...