How a Marketing Agency Fixed Marketing Attribution and Scaled 7.49x Year Over Year

A custom data system that updates hourly and saves 20 hours a week

i2i Media came to us with marketing attribution issues, messy data, and reports that took hours to rebuild each week. Their numbers across Meta, Google, LinkedIn, and Bing rarely matched. Tracking broke often. The team struggled to understand what was driving results and they spent more time fixing reporting than improving performance. With growth accelerating, the lack of clean data made it hard to scale confidently.

We built a fully custom Client Data OS designed around their exact needs. Using Zapier, Google Sheets, and a large amount of custom Javascript, formulas, and automated logic, we connected every channel they used and created a system that updates every hour. This included automated attribution modeling, standardized data cleanup, and a structure capable of tracking over five million observations without breaking. Everything now flows into one consistent operating system that powers their reporting, forecasting, and decision making.

Key improvements:

• 7.49x year over year growth supported by clean and accurate data
• 20 hours a week saved from reporting and manual cleanup
• Reliable multi-channel attribution across Meta, Google, LinkedIn, and Bing
• Custom Javascript and formulas powering an hourly updated data system
• Over five million tracked observations with zero reporting downtime

Today, i2i Media operates with accurate attribution, automated reporting, and complete clarity across all their channels. Their entire team works from one reliable source of truth instead of patchwork spreadsheets or inconsistent numbers.

Client comment: “Matz Analytics did an excellent job as usual. Very thorough. Great communication.”– Mike, CEO

Want to see if we can fix your attribution and build a system like this for your agency? Click here to learn more.