Market Research that Cuts Through the Noise
Real Feedback, Not Fluff
Honest voices from your audience
We gather unfiltered insights directly from your target customers. No leading questions, no biased framing. The result is authentic feedback you can trust to shape offers, messaging, and strategy.
Focus on Pains, Not Vanity
Learn what really matters to your business
Our research uncovers the frustrations, blockers, and motivations that drive customer decisions. Instead of surface-level metrics, we zero in on the pain points that actually influence buying behavior.
Insights You Can Act On
Clear, simple, decision-ready results
We cut out complexity and deliver findings in a way that’s easy to digest and apply. You’ll walk away with straightforward recommendations that fuel growth, not 50-page decks collecting dust.
How We Do It
Quantitative Research
We use scalable methods to uncover trends across large samples — fast and precise.
Our Methods:
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Surveys built with mixed-method designs for deeper insights
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Advanced sampling to reach the right audience
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International research across multiple languages and markets
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Data cleaning + statistical analysis for trustworthy results
Qualitative Research
We go beyond numbers to understand the “why” behind customer behavior.
Our Methods:
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One-on-one interviews with real customers or prospects
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Focus groups to explore motivations in-depth
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Moderated sessions that avoid bias and leading questions
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Thematic analysis to find patterns that guide action
Myles Powell
Founder, Myles Comfort Foods
"We could tell [Matz Analytics] put real time and care into both the front and back end of the project, and we got a lot out of it... other brands will get just as much value in growing their business as we did."
