9 Best Marketing Dashboard Tools for Agencies

Every agency owner eventually hits the same wall: clients want better reports, but your team is already maxed out building them. Dashboard tools promise to fix this... but most still require someone technical to set them up, connect the data, and maintain them when something breaks.

We've ranked the 9 best marketing dashboard tools agencies are using right now, based on ease of setup, client reporting features, and data integration. And at the end, we'll show you the one option where you skip the tools entirely.

Best Marketing Dashboard Tools for Agencies

1. Looker Studio

Why agencies use it: Free, flexible, and perfect if you know your way around data. Connects natively to Google products, and you can add Meta, TikTok, and more with connectors like Supermetrics or Porter.

Best for: Agencies with internal data chops or partners like Matz Analytics to build and manage it.

Price: Free (connectors may cost extra)

2. AgencyAnalytics

Why agencies use it: Built specifically for agencies. Connects to dozens of marketing platforms. White-labeled out of the box.

Best for: Agencies looking for fast setup and clean client dashboards.

Price: Starts at $12/client/mo

3. DashThis

Why agencies use it: Simple interface, clean visuals, and great for recurring SEO or PPC reports.

Best for: Agencies that want fast, no-code dashboards.

Price: Starts at $33/mo for 3 dashboards

4. Databox

Why agencies use it: Looks great on mobile. Offers lots of pre-built templates and integrations.

Best for: Agencies with clients who want access on mobile or want dashboards pushed via app.

Price: Free plan available; paid starts at $72/mo

5. Klipfolio

Why agencies use it: More control than most. Great if you want to customize metrics and logic.

Best for: Teams with intermediate to advanced data needs.

Price: Starts at $49/mo

6. Whatagraph

Why agencies use it: Very polished client reporting tool with auto-scheduled reports and beautiful layouts.

Best for: Branding-heavy agencies who care about presentation.

Price: Custom pricing

7. ReportGarden

Why agencies use it: Reporting + proposal + billing tool. Tries to be a full agency backend.

Best for: Agencies that want more than just dashboards.

Price: Starts at $89/mo

8. Geckoboard

Why agencies use it: Very fast setup. Good for internal dashboards, less so for client-facing.

Best for: Agencies that want TV dashboards in the office or light client reporting.

Price: Starts at $39/mo

9. Oviond

Why agencies use it: A lesser-known but fast-growing tool with a strong dashboard + reporting mix.

Best for: Smaller agencies that want plug-and-play.

Price: Starts at $99/mo

Related: Best Dashboard Software for Marketing Agencies

Looking for a more in-depth breakdown of the top 5 dashboard platforms? Check out our article: [Top 5 Dashboard Software for Marketing Agencies]. It goes deeper into the pros, cons, pricing, and use cases for each tool. Great if you’re comparing options.

Want Done-for-You Client Dashboards?

Matz Analytics is the only option on this list that isn't a tool: it's a done-for-you service. Instead of logging into a platform, you get a fractional data team that builds your dashboards, connects all your data sources, and manages everything on your behalf. That means no setup time, no broken connections to fix, and no learning curve.

Best for: Agency owners who want clean, white-labeled client dashboards without anyone on their team touching them.

Proof: One of our clients saved 20+ hours a month after switching from manual reporting to Matz.

Click here to learn more about our done-for-you service.

Which Dashboard Tool Should You Use?

If you’re just starting out and want flexibility, Looker Studio is a strong starting point. If you’d rather pay for polish and save setup time, AgencyAnalytics or DashThis are better bets.

You don’t need all the bells and whistles. You need dashboards that save you time and keep clients informed.

Pick the tool that best fits your team’s skill level and your client volume. Or hand it off completely and get back to running your agency.

Want to stop babysitting spreadsheets and turn your reporting into a value-add? Consider getting your dashboards custom-built and white-labeled. That’s what we do at Matz Analytics. Dashboards your clients actually use.