Top 5 Marketing Dashboard Tools for Marketing Agencies (And Honorable Mentions)
- Matz Analytics
- Jul 15
- 3 min read
If you're running a marketing agency and juggling Meta ads, Google Analytics, TikTok spend, and client reporting, you already know the pain of scattered data. Dashboards solve that. The right tool gives you one place to track performance, keep clients informed, and avoid wasting hours copy-pasting into Google Sheets.
This guide breaks down the five best dashboard platforms specifically for marketing agencies. The focus here is simple: speed, flexibility, client-friendly visuals, and how well it handles real-time ad data. We’ll also cover a few tools that didn't crack the top 5 but still deserve a look.
1. Looker Studio (formerly Google Data Studio)
Best for: Agencies on a budget who want full customization and Google-native speed.
Why it works:
Direct connections to Google Ads, Analytics, Search Console, and Sheets.
Embeds easily in client portals.
Tons of free templates.
White-labeling possible with some tweaks.
Downsides:
Meta, TikTok, and non-Google platforms require third-party connectors (like Supermetrics or Porter).
Slower performance when dashboards get heavy.
Setup can be clunky if you're not familiar with data sources.
Pricing: Free. Paid for third-party connectors (~$20-150/mo depending on usage).
If you know your way around data or have someone who does, Looker Studio punches way above its weight.
Best for: Agencies that want an easy, out-of-the-box solution with minimal setup.
Why it works:
Built specifically for digital marketing.
Connects directly to Meta, Google, YouTube, LinkedIn, etc.
White-label everything (login portals, reports, etc.).
Schedule auto-reports to clients.
Downsides:
Less flexibility. What you see is what you get.
No control over design logic or custom metrics.
Gets expensive fast if you have many clients.
Pricing: Starts at $12/client per month.
Great if you want speed and client polish without building from scratch.
3. DashThis
Best for: Agencies looking for fast setup and client-facing reporting.
Why it works:
Drag-and-drop interface.
Good pre-built integrations for PPC, SEO, social.
Client-ready PDFs in minutes.
Easy to train account managers on.
Downsides:
Can feel restrictive for advanced setups.
Limited support for calculated fields.
No real dev control.
Pricing: Starts at $33/mo for 3 dashboards.
Faster than Looker Studio to get started, but long-term flexibility is limited.
4. Databox
Best for: Agencies who want dashboards that also look great on mobile.
Why it works:
Native app support (looks great on phones/tablets).
Pre-built templates for ad platforms.
Good data sharing and permissions.
Quick to build visuals.
Downsides:
Limitations around custom formulas.
Connector pricing tiers can be annoying.
Less intuitive than DashThis or AgencyAnalytics.
Pricing: Free plan available. Paid plans start at $72/month.
Useful if your clients like checking dashboards on the go.
5. Klipfolio
Best for: Data-savvy teams that want flexibility without coding from scratch.
Why it works:
Lots of control over data sources.
Good calculated metric support.
Solid white-label options.
Works well for recurring client deliverables.
Downsides:
Takes time to learn.
Not as "client pretty" out of the box.
Visual customization can get technical.
Pricing: Starts at $49/month.
Best for agencies that want control and aren’t afraid to get technical.
Marketing Dashboard Software Honorable Mentions
Whatagraph
Very client-friendly and polished. Great for agencies who care about branding. But pricing ramps up quickly, and setup is slower than DashThis or AgencyAnalytics.
Geckoboard
Geckoboard is clean and fast but more popular with internal startup teams than client reporting.
Tableau / Power BI
Overkill for most agencies unless you're deep in enterprise or financial modeling. Lots of setup, but tons of power.
Final Thoughts
If you're trying to balance cost, branding, and speed, start with Looker Studio. Pair it with a tool like Supermetrics or Porter for non-Google data and you can build client-facing dashboards that feel custom without the overhead.
If you want to resell dashboards to your clients, make them part of your retainer, or reduce churn by giving clients a reason to log in daily, you need a setup that works for you. These tools can all do the job, depending on your agency's size, tech chops, and how custom you want your reporting to feel.
Want to stop babysitting spreadsheets and turn your reporting into a value-add? Consider getting your dashboards custom-built and white-labeled. That’s what we do at Matz Analytics. Dashboards your clients actually use.
Book a strategy session with Matz Analytics today and learn how we'll handle your data, so you can focus on growing your business.
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